Sting e Shaggy con Just One Lifetime sono i protagonisti della campagna Fiat che festeggia i 120 anni della casa automobilistica italiana. Sono i due artisti i testimonial della campagna pubblicitaria già in rotazione televisiva dal 6 marzo e dal 15 marzo sarà in rotazione radiofonica anche il brano che la accompagna, Just One Lifetime.
Sting e Shaggy appaiono all’interno degli spot ideati per presentare le vetture della famiglia 500 “120°” presentate negli scorsi giorni al Salone di Ginevra. Legata all’acquisto di una delle nuove automobili c’è una promozione Apple Music che consente ai nuovi clienti Fiat si usufruire del servizio di streaming gratuitamente per 6 mesi scegliendo tra oltre 50 milioni di brani disponibili gratuiti per l’ascolto da dispositivo fisso e mobile.
Fiat presenta inoltre il servizio Apple CarPlay integrato sulle nuove autovetture che consente di sfruttare le funzioni del proprio iPhone attraverso il display integrato dell’auto.
Su AppleMusic verrà poi creata una playlist esclusiva per Fiat dal titolo 120 Years of Songs, con una serie di canzoni scelte per festeggiare l’anniversario.
La campagna pubblicitaria vedrà protagonisti Sting e Shaggy con Just One Lifetime che dal 15 marzo sarà disponibile in rotazione radiofonica in versione originale e in versione remix, ad opera di Dave Audè.
Lo spot vede Sting e Shaggy guidare la nuova Fiat 500 nella nuova versione “120°” ed i due intonano il brano Just One Lifetime estratto dall’album congiunto 44/877, vincitore ai Grammy Awards come Miglior Album Reggae del 2019.
Di seguito lo spot in rotazione televisiva e il testo di Just One Lifetime di Sting e Shaggy:
TESTO
The time has come, the Walrus said
Talk of many things
Ship and shoes and sealing wax
Of cabbages and kings
Life a the greatest gift given to humanity
Surround yourself with a lot a positive energy
Yuh can buy it even if yuh have whole heap a money
And das why we spread love inna the community
Yuh coulda be small man or a celebrity
Yuh coulda live uptown or di inna city
Wi need a world full peace and serenity
Sting come sing out fi everybody
The time has come, as Shaggy said
To talk of many things
Of ships and shoes and sealing wax
Of cabbages and kings
The planets turn in retrograde
The moon seems to have fled
The world is spinning upside down
It landed on its head
Just one lifetime
And there’s only one (and there is only one)
Yes there’s only one (said there is only one)
Just one life to live (one life to live yeah)
Assuming that we’ll make it
We’ve no choice but to take it (c’mon)
I’m with you, the Walrus said
We’ll dress for heavy weather
Whatever’s on the road ahead
We’re in this now together
We thought we’d make a run for it
Not knowing where we’re headed
We packed the car with both our bags
And filled her up unleaded
Just one lifetime (one lifetime)
And there’s only one (and there is only one)
Yes there’s only one (and there is only one)
Just one life to live (one life to live yeah)
Assuming that we’ll make it
We’ve no choice but to take it
Come meck wi tek a page out a di book of life
Leggo negativity and do what’s right
Wi no longer need fi a fuss or fight
Unite the world an show dem what’s right
Dis generation a set a new trend
Replace di word enemy wid friends
Leaders a di world these rules can’t bend
Dis a di message wi send to dem
The time had come, a reckoning
We all knew it was coming
We headed North on empty roads
The engine gently humming
The Walrus smoked a cigarette
He claimed it was his last
No signs of life, no gas, no food
In all the empty towns we passed
For all we have is me and you
It has to be enough
I’ve got your back and you’ve got mine
If the going it gets rough
Just one lifetime (one life to live yeah)
And there’s only one (and there is only one)
Yes there’s only one (and there is only one)
Just one life to live (one one one one life to live now)
Assuming that we’ll make it (yeah)
We’ve no choice but to take it
The time has come, the Walrus said
To talk of many things
Of ships and shoes and sealing wax
Of cabbages and kings